Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Genuinely, fiber is always important. It’s something we actually don’t get enough of on average. Forget the trends and influencers, just make sure you’re eating plenty of fiber.