rate other nations on reputational factors such as trust, admiration, respect, and overall image.

I think you can see why if those are the criteria. Switzerland may not be seen as benevolent, but they can be trusted, and they’re well respected. They tend to stick to their principles, even if you don’t agree with those principles, you can respect that and admire it. Also, while a lot of Switzerland’s economy is finance and tech, the manufacturing industry they have isn’t all that polluting. They have drug manufacturers, lens manufacturers, etc. By contrast, Norway may be a more friendly and compassionate country, but it’s also an oil-based economy.