• Nvidia and Micron are making emotional appeals to consumers while PC users express frustration with big AI companies’ practices and self-serving motives.
  • Memory vendors predict DRAM and SSD shortages lasting until mid-2027, while new tariffs on advanced computing chips and potential Steam Machine pricing over $1,000 add to consumer concerns.
  • The article highlights how corporations use emotional messaging to mask financial interests, advising consumers to remain skeptical of such appeals.
  • Damage@feddit.it
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    2 hours ago

    Yet if prices somehow go back to sanity, people will flock back to nVidia like they always did

  • rose56@lemmy.zip
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    4 hours ago

    I said before and I will say it again. AI is product being built by its users, an unfinished program that it is used wrong just for companies to make money. AI hasn’t made any progress and we won’t see any progress, because it is used by companies to profit.
    They don’t care about the economy and the downsides, they care to make us use AI.

  • normalentrance@lemmy.zip
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    7 hours ago

    It almost seems like they want to make home computing unaffordable, so you have to rent PC time from a cloud provider. This way they nickel and dime you, and use your data to train their LLMs.

    Micron and nvidia get their cut by being able to set whatever prices they can imagine.

  • RememberTheApollo_@lemmy.world
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    7 hours ago

    Way, way back, capitalism was a version of “the customer is always right.” Various companies would compete to sell a product at the right price point and quality the customer could accept. It wasn’t perfect, but it was pointed mostly the right direction.

    Now capitalism is just the few major companies competing to see who can make the biggest cash grab and fuck the regular customer with prices, fees, and enshittification. Now we have dystopian monopolies divorced from the consumers.

    • gwl [he/him]@lemmy.blahaj.zone
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      4 hours ago

      The customer is always right was never a thing.

      For a start, it’s an intentional shortening of the actual phrase, for exploitative reasons, of “the customer is always right in matters of taste”

      Which just means “if they want to buy ugly shit, let them”

      • Crozekiel@lemmy.zip
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        4 hours ago

        I have been staring at the original comment trying to figure out how to basically say this, so thank you. lol. “The customer is always right” just means don’t tell the customer that green and purple polka dot curtains are fuck-ugly because it will hurt the company’s bottom line.

        I don’t think Capitalism has ever been this romanticized version, at least not in my lifetime. It has always been about how much money “they” can squeeze out of consumers, and they have been inching more and more constantly for a long time to get where we are now. The companies have always wanted to manipulate to make more money, and the only slight road blocks or steps in the right direction have come from government regulation.

      • StupidBrotherInLaw@lemmy.world
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        4 hours ago

        The “in matters of taste” line is misinformation started in the last decade online by people who repeat things without looking up if they’re true or not.

    • minorkeys@lemmy.world
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      3 hours ago

      It’s exactly what monopolies and oligopolies end up doing, whatever is in their interest to do. If anti-trust laws were actually used to enforce competition, we wouldn’t be here. But since we can’t compete with the campaign donations of the companies those laws should be regulating, we get no regulation at all and end up here. Selfish people, being selfish, making everything worse for everyone else.

    • Four_mile_circus@lemmy.ml
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      6 hours ago

      You could go further and say what’s happening now isn’t capitalism at all. Yanis Varoufakis calls the modern world economy “technofeudalism”: it’s controlled by information hypercompanies like Amazon, Google, and Apple, that make money not by producing anything, but by controlling the flow of information between consumers and producers, and charging producers rent for access to consumers.

      If you’re an app developer, you pay Google and Apple whatever they ask, and you follow their rules, or you don’t get to sell your product in their app stores; if you sell products, you give Amazon their cut, or you don’t get to sell in their market. And because Google and Apple and Amazon have so effectively entrapped customers, capitalists who don’t agree to their terms can’t get to their consumers at all.

      It’s vassal capitalism. Capitalists pay their technofeudal lords their 30% cut of revenue and compete with each other for the remaining scraps. And then they raise prices and cut wages, squeeze their workers and exploit their consumers even more, in order to make enough money to survive at all.

      • demonsword@lemmy.world
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        4 hours ago

        Capitalism, when unchecked, tends to create those giant monopolies you’ve mentioned. It is capitalism at its end game, total consolidation.

        • Four_mile_circus@lemmy.ml
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          3 hours ago

          You are right that capitalism tends towards monopolies. But I think there’s a significant difference in what, exactly, is being monopolized. Capital itself is not being monopolized. Access to the marketplace is being monopolized.

          In a capitalist monopoly, you would have to buy, for example, shoes, from just one shoe factory, which is the only factory able or allowed to sell you shoes. It can charge whatever price it wants, and you have to pay it or go without shoes. That’s how a monopoly in a capitalist economy works.

          In the current economy, you can go to Walmart or Amazon and buy hundreds of different shoes from hundreds of different factories, all competing against one another. You have an enormous amount of choice in shoes.

          But those shoe factories all have to pay rent to Walmart and Amazon, and have to sell their shoes at the price Walmart and Amazon tells them to, and have to agree to sell their shoes at lower prices at Walmart or Amazon than on their own website. If they refuse, they’re not allowed to sell on Walmart and Amazon at all.

          And because so many physical consumers only have access to a Walmart, and no other stores; and because so many online consumers default to Amazon for all their purchases; if the capitalists don’t submit to Walmart and Amazon they lose so much of the customer market they won’t be able to compete.

          That’s the feudalism part. The capitalists aren’t in charge. The vectoralists are - the people who control the flow of information, the lines of communication between producers and consumers. And the vectoralists have split the economy into a handful of private fiefdoms, and make money not from producing anything, but from charging rent for access to their private fiefdom and the customers entrapped within it.

          And since this phenomenon is most advanced online, where Amazon controls almost the entire online physical goods market and Google and Apple control almost the entire app market, we can call it technofeudalism.

          Traditional monopolies certainly exist - for example, the American food supply is controlled by only a handful of companies - but those companies aren’t the ones controlling the price of food. Walmart and Amazon do.

          Or to put it another way: in a socialist economy, like the USSR’s, the government controls the flow of goods and the allocation of resources.

          In a capitalist economy, the owners of capital - the land and factories and natural resources that produce goods - control that flow.

          And now, in a technocratic economy, the flow of goods and services is controlled, not by the government, and not by the owners of capital, but by the vectoralists.

          I think it’s a vital distinction to make.

        • CheeseNoodle@lemmy.world
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          3 hours ago

          I remember back in the reddit days telling people that the EU doesn’t have trillion dollar tech megacorps because we don’t want companies to have this much power and the americans calling it cope. Well no ones laughing now.

          • demonsword@lemmy.world
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            3 hours ago

            But today’s money doesn’t really have any frontiers our boundaries. If a corp is being openly traded in the stock market, it belongs to the very same assholes that own the americans megacorps.

      • RememberTheApollo_@lemmy.world
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        5 hours ago

        I don’t disagree. I don’t know about strictly “techno-“, because it isn’t restricted just to the insertion of technological rent extractors every step of the way, it’s also every single business trying to maximize profits at every step along the production line, and they’re all effective monopolies that have no other way to make the line move up other than to charge for it. Almost nobody is making anything new, it’s just putting different color lipstick on a pig.

        • ebolapie@lemmy.world
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          4 hours ago

          I don’t think that’s what they were saying, but I also think you probably don’t care.

  • Broken_Window@lemmy.zip
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    9 hours ago

    I’m worried that at the end of the day, gamers will just give up and accept higher prices, kinda like with GPUs.

  • Cocodapuf@lemmy.world
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    17 hours ago

    Lol

    “Our viewpoint is that we are trying to help consumers around the world. We’re just doing it through different channels. […] What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.”

    Let me translate that for you:

    Yes we definitely want to support the consumers, but hey look, the thing is, these data centers want to buy a lot of memory, and guess what, they’re willing to buy it in bulk even at a huge mark up! Like just think about that… We’re gonna make so much money!

    But uh, yeah uh, I feel you, that sucks bro and I appreciate you. But, dude, seriously, look at all this money! So yeah, stay strong guys, tweet about us! And don’t forget, if you want to be informed about the best memory deals, definitely sign up for our newsletter! Just put your email right in this field…

    • TheEighthDoctor@lemmy.zip
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      10 hours ago

      Yes we definitely want to support the consumers, but hey look, the thing is, these data centers want to buy a lot of memory, and guess what, they’re willing to buy it in bulk even at a huge mark up! Like just think about that… We’re gonna make so much money!

      To be fair I would not be mad if that was the response, It’s the pandering that get’s me fuming

      • Cocodapuf@lemmy.world
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        8 hours ago

        Yeah, some honesty would be refreshing.

        Though to be fair, when that actually happens you know what we call that? “X company just said the quiet part out loud”.

        So yeah, there’s kinda no pleasing us either…

    • TubularTittyFrog@lemmy.world
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      7 hours ago

      motherboard prices haven’t inflated too much yet. gaming/consumer motherboards aren’t in demand from the AI industry. the want server hardware

      • skisnow@lemmy.ca
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        7 hours ago

        AI slop with the audacity to block anyone with Privacy Badger enabled, like, “we worked hard to produce this AI slop so we deserve to make money scraping your personal data”

        (edit: oh wait, I just noticed you meant OP’s summary. Yeah, blatant slop, get to fuck OP)

  • Kongar@lemmy.dbzer0.com
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    1 day ago

    Forget ram. Wait until there’s widespread power outages yet you’re somehow paying 10x for your electricity bill because of the new data center down the street.

    • thisbenzingring@lemmy.today
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      1 day ago

      this is actually happening

      my elecric company just raised its rates 13% and forcast rasing 25% next year after

      we have a power making dam in town

      historically we have had some of the cheapest power in the USA

      • Laurel Raven@lemmy.zip
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        5 hours ago

        If the data center is causing all that power drain, they should be the ones footing the damned bill

      • Virtvirt588@lemmy.world
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        7 hours ago

        The aura that the US irradiates is just preposterous. At this point the only sound you can hear is the sound of boots being licked, evil corpos are doing what they please while the general populace is disregarded.

      • dmtalon@infosec.pub
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        1 day ago

        Combined over 20% last November, great times!!

        Combined means we have:

        first 1k kwh rate Above 1k kwh rate

        And the above 1k kwh changes seasonally.

        • thisbenzingring@lemmy.today
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          1 day ago

          they send us these cute charts and stuff about our usage

          they show you a “you are using xyz% more then previous year” type stuff

          but my wife keeps it and their little bullshit is because they keep changing the rate and then using the new rate against your old usage as comparison. Looks like OMG we used a lot more power then last year! We should consider cutting something out.

          But the actual meter reading numbers are almost always the same year after year

          • Mongostein@lemmy.ca
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            10 hours ago

            Mine does that too, and there’s $300 in fees that don’t relate to the actual power used. Using no utilities, I’d still have to pay that much.

          • MeatPilot@sh.itjust.works
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            1 day ago

            I like the suggestions to save money and low usage.

            “Have you tried living in complete darkness this month? You could save $2 off your bill!”

            “Perhaps try not using electricity this month. Or, consider getting a second source of income to turn on your fridge for a few hours a day!”

            • willington@lemmy.dbzer0.com
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              20 hours ago

              It’s winter here, and I wear two or three layers with a sweater on top, because I am saving electricity.

              We’ll have ourselves our first trillionaire, and silly me hates all the people with 500mil+ net worth, and their bootlickers.

    • errer@lemmy.world
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      1 day ago

      With gas prices at multiyear lows and electricity being so expensive it’s really hard to justify electrifying appliances. I was considering doing so (gas dryer, stove, water heater, furnace), but I think if I did I’d be paying an extra $300/month for quite a long time and that’s a hard pill to swallow.

  • melfie@lemy.lol
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    1 day ago

    What’s going on right now is that the TAM [ed: Total Addressable Market] and data center is growing just absolutely tremendously. And we want to make sure that, as a company, we help fulfill that TAM as well.

    Your TAM is about to go bam, so cut the shit and make us some RAM.

    • AxExRx@lemmy.world
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      8 hours ago

      Im kind of wondering if that isnt the real end game- there was a Bezos quote i saw the other day, where he said he wants to see personal computing die out in favor of essentially cloud based, where users own minimal hardware and just rent compute time for everything.

      It kind of feels like they dont actually need ai to succeed- its already achieving the goal of denying components to end users. If they maintain that scarcity long enough, they can kill the pc/ laptop status quo. (Especially if chip makers abandon those fabs for data center tailored units for a whole generation, until theres nothing viable left on the market)

      • brucethemoose@lemmy.world
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        7 hours ago

        The good thing is that we have a few giants with vested interests in resisting that. PC OEMs like Dell and HP, Clevo, Intel/AMD who still have huge consumer sales, and the big one:

        Apple.

        Apple is all-in on personal compute, and they have the muscle to resist the anticompetitive plays, hopefully.

        • Nanowith@lemmy.world
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          3 hours ago

          Apple can make Chrome book equivalents, they want you to rent compute power not computers.

          Natively you’d be able to run VLC on a good day if you’re lucky, but everything else will be online with a subscription attached.

          • brucethemoose@lemmy.world
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            8 minutes ago

            Apple likes being able to distribute apps and have users pay subscriptions to run them locally. This is what they already do; even 3rd party apps get a cut to Apple.

            And its why iPhones are so powerful, other than their meager RAM capacity.

        • ebolapie@lemmy.world
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          4 hours ago

          Tangential, but ironically the only used laptops you can buy right now that haven’t been gutted for RAM and NVME are macbooks and similar that have everything soldered onto the motherboard.

      • maxie@lemmy.world
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        7 hours ago

        Such crazy logic from Bezos, personal computers are now more powerful and capable than ever, fulfilling the average users needs easily. Hey let’s just get rid of that and make them use our servers. He tries to frame it as the logical conclusion but the only conclusion I can see is he wants more money.