Amazon has many requirements for manufacturers to sell on their platform. One big one is that they cannot charge less on other platforms. Because a majority of sales are likely to occur on Amazon, manufacturers agree. Because Amazon takes an average cut of ~50% of revenue, this creates a “price floor” for products sold on Amazon that is greatly inflated everywhere.
Not that that has much to do with the personal pricing in the article, but that’s the explanation for your second point.
Amazon has many requirements for manufacturers to sell on their platform. One big one is that they cannot charge less on other platforms. Because a majority of sales are likely to occur on Amazon, manufacturers agree. Because Amazon takes an average cut of ~50% of revenue, this creates a “price floor” for products sold on Amazon that is greatly inflated everywhere.
Not that that has much to do with the personal pricing in the article, but that’s the explanation for your second point.